High-Performance Branding and Packaging Design for Syntix
We were approached by Peter Dubois with a clear vision: to elevate Syntix into a premium, performance-driven brand that stands out in the competitive world of motor oils and engine lubricants. Collaborating closely with the Syntix team, we developed a bold, high-impact visual identity—from logo design to full-scale packaging—crafted to reflect the brand’s cutting-edge technology and motorsport DNA. The result is a cohesive branding system that commands attention on the shelf, on the track, and in the hands of professionals.
Branding
The branding for Syntix was built around a strong motorsport ethos—precision, speed, and reliability. At the core is a custom-designed logo that fuses sharp geometric lines with fluid motion, symbolizing both engineering excellence and high-performance dynamics. Paired with the tagline “Innovative Lubricants,” the identity positions Syntix as a forward-thinking player in the automotive and racing lubricant market. The bold red and deep blue color palette reinforces this positioning, evoking energy, trust, and technical power—ideal for a brand built to perform under extreme conditions.
Design in the Fast Lane – Visualizing the Syntix Logo
Performance Refined – The Syntix Logo Design
Fueling the Identity – Typography and Color Direction
Designing Presence: Syntix Brand Identity and Print Collateral
Where It Belongs – The Syntix Logo on the Racing Stage
The Syntix identity was built with the high-intensity world of motorsports in mind—and it shows. Whether emblazoned on a race car, stitched onto a driver’s suit, or waving proudly on trackside flags, the logo delivers instant recognition and a bold visual presence. The high-contrast red and blue color scheme holds strong under extreme lighting and speed, while the streamlined symbol and custom typography maintain clarity and impact from any distance. It’s a brand that doesn’t just look good in motion—it thrives there, becoming a natural part of the racing landscape and reinforcing Syntix’s position as a premium, performance-driven lubricant brand.
From Design to Drive – Branding in Real-World Racing
Embracing Victory – The Syntix Logo on Cars, Suits & Podiums
The Syntix brand exudes confidence, precision, and high-performance energy. From its sharp, dynamic logo to its bold use of color and clean typography, every element is designed to evoke a sense of speed, innovation, and reliability. The overall mood is powerful yet refined—striking a balance between technical excellence and emotional appeal. It speaks to professionals who demand peak performance and to enthusiasts who live for the thrill of the race. Whether seen in the pit lane or on the shelf, the brand communicates trust, expertise, and an unwavering commitment to quality under pressure.
Trackside Presence – Syntix Grid Girls in Branded Uniforms
Wearing the Brand – Syntix Apparel in Action
Packaging Design
The packaging design phase focused on translating the bold visual identity of Syntix into high-impact, functional formats for the automotive retail space. We developed a full suite of custom labels for various motor oil and lubricant bottles, ensuring technical clarity, strong shelf appeal, and visual consistency across product lines. Complementing the bottles, we designed durable and eye-catching boxes—including 20L formats—featuring the brand’s signature red and blue color scheme, precision typography, and performance-driven layout. The result is packaging that not only protects and informs but also reinforces Syntix’s premium positioning at every touchpoint.
Power in Every Drop – Syntix Motor Oil Packaging Design
The Syntix branding elevated the company’s presence across every touchpoint, turning it into a bold, modern, and performance-driven identity that resonates with both professionals and enthusiasts in the automotive world. The packaging, in particular, made a significant impact—instantly standing out on shelves with its sharp visuals, clear technical hierarchy, and premium aesthetic. It not only reinforced the quality of the product inside but also gave Syntix a strong competitive edge in a crowded market. The cohesive branding—from logo to label—has positioned Syntix as a trusted, high-performance name in motor oil and lubricants, driving both recognition and sales.
The Final Lap – Branded and Ready for the Road
“Working with Artevium was an outstanding experience from start to finish. The vision we had for Syntix was translated it into a brand identity that feels powerful, premium, and made for motorsports. The attention to detail in the logo, the packaging design, and the overall presentation elevated the entire brand far beyond our expectations.”
Peter DuboisCo-Founder of Syntix